Clear Channel discovered that their newest jumbo screen was such a leap forward in technology and creative opportunity, that their clients had no clue how to take advantage of it. To address this issue, they hired us to brainstorm a plethora of concepts that leveraged the tech in compelling and inspiring ways. I developed and built computer vision technology that allowed Clear Channel to explore new ways to capitalize on the capabilities of the screen and engage audiences in a novel way, while creating metrics and analytics opportunities that didn't exist from this form factor yet. These concepts were used to help their clients grasp the full potential this billboard offered them. To truly inspire their customers the selected one of our best idea and had us to build it. Additionally, we were tasked with creating a case study video to summarized the project and it’s success, for their sales team.
Interactive Augmented Reality & Computer Vision
The experience featured two characters: the Strong Man and the Painted Lady, whose fates were placed in the hands of the audience. Onlookers were prompted to tweet hash-tagged keywords to vote on which character they would prefer to dunk. Following a short live voting period, an Augmented Reality beach ball was released on screen, and the crowd worked together to bounce the ball into a target and dunk dunking selected character. I was responsible for conceptualizing the computer vision technology and then built out the proof of concept to an application that used motion tracking computer vision to make the ball react as people on the streets of Time Square swatted at it.
The experience ran three times an hour attracting up to 500 people each time. Over the course of the summer, we actively engaged 1.6 million people. In social media, we generated over a 1.5 million impressions with zero media dollars spent.
Extending the campaign into social media, we took several pictures of the experience via a 2nd camera allowing participants to share images of themselves on Facebook. Additionally, we created a contest on Facebook urging would-be Times Square Dunk Stars to submit audition videos. The winner was flown to SoCal for a video shoot, then out to NYC for the live unveiling in Time Square.