I helped design, architect, build, and deploy a robust CMS that not only managed and showcased the volume of content coming from PacSun and its bloggers, but also allowed the internal creative team to completely re-skin this site with no coding required. The result was amazing and would allow them to showcase their seasonal styles in a bold way while aggregating content from all their social channels.
Unlike today, where a number responsive frameworks are readily available like Bootstrap. In early 2012 we had to build our own custom framework to deliver optimized experiences via the browser for desktop, tablet and smartphone experiences. The site received a great deal of industry praise for its combination of beautiful design, content and elegant experience delivered through new web development techniques. More importantly, at Pacsun’s company shareholders meeting, they applauded the site’s success and stressed the importance it played in the company’s future.