projects

a sampling of world's firsts.

Project Info

Project Type

Product, UX, Design, API, Video Streaming, Creative Production

Location

Urthecast | Vancouver, BC, CAN

More Info

Technical and creative lead for this project from the Urthecast executive team. Partnering with Urthecast for its digital Spectre campaign, Heineken pushed the boundaries of modern technology, and took the world's first ever selfie from space.

Get in touch

I was the technical and creative lead for this project from the Urthecast executive team. As part of its integrated global Spectre campaign, Heineken® unveiled a TV ad featuring Daniel Craig as James Bond, in a high speed boat chase. In addition, it also announced an exciting digital campaign featuring the world's first ever selfie from space, dubbed the 'Spyfie'. Heineken®'s Spectre campaign was the brand's largest global marketing platform of 2015. Spectre, the 24thJames Bond adventure, from Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, was released in the Fall of 2015.

The Heineken® TVC was launched as mobile-first via Facebook, and was shown on TV and cinema screens worldwide 24 hours later. Heineken® is the only Spectre partner who has created a TVC starring Daniel Craig. Heineken®'s TVC used Spectre cinematographers and stuntmen to ensure the action sequences are authentically Bond. The added twist involved a young woman, Zara, who accidentally becomes involved in a high-speed boat chase where she helps the world's favourite spy to save the day.

For its digital Spectre campaign, Heineken® once again pushed the boundaries of modern technology, and took the world's first ever selfie from space. For the 'Spyfie', Heineken® partnered with Urthecast to take ultra HD imagery using its camera on the Deimos-2 satellite, as well as interwove ISS video and other Urthecast imagery.

 

 

Let’s work together.

I partner with highly creative, and adventurous minds. Through this journey I help navigate a diverse range of product ideas and requirements, to build impactful platforms and data ventures that have lasting impact.